How to Think Like a Marketer to Hire, Engage and Retain Talent

Effective recruiting is essential for the success of every organization. In a tight market, where unemployment is low and/or there is a shortage of skilled labor, organizations have to be on top of their game or they will be less competitive, productive and profitable. This topic will provide recommendations on how to improve the effectiveness of your current recruiting process and increase the productivity of those who do recruiting in your organization.

Do you feel like you’re able to attract highly qualified candidates to your organization, but struggle to keep them around long term? In this historically hot labor market, exceptional candidates don’t have to look very hard to find employers eager to harness and develop their skills. And maintaining their engagement, committing to a strategy of professional development and ultimately securing that talent are higher hurdles to overcome altogether.

As factors like the Great Resignation, hybrid and remote work, and health care consumerism continue to take center stage, organizations must develop (or refresh) an infrastructure capable of supporting a virtual workforce. It also is essential for organizations to maintain a personal connection with employees as they navigate their way through another annual enrollment season. Employers can deliver a virtual yet personal benefits experience - both during annual enrollment and year-round - to their workforce with the right combination of innovative tools and technologies and engaging communication strategies. In this program, HR, employee benefits and communication expert Candace Jodice, Vice President of HR Benefits at CVS Health, and Tanya Mulqueen, Communication Practice Director at bswift, share their thoughts and recommendations for employers navigating the evolving work and benefits landscape.

What can an employer do to ensure compliance with the law, while also managing a productive workplace? Handling employee privacy complaints and conducting surveillance have become complex issues for employers. Learn about traditional privacy complaints, and the new kinds of privacy complaints due to a better-connected workforce and social media. Learn best practices to put in place before complaints are made, and how to proceed when employees allege privacy violations.